Studio Torlone is a digital marketing studio for health, wellness and beauty businesses. From AI visibility and SEO to paid media, email, social and influencer marketing: one goal, visibility earned, everywhere your customers look.
See the revenue you're missing
People no longer only search. They ask. AI Overviews, ChatGPT and Perplexity now answer the questions your patients and customers used to bring to you. Studio Torlone rebuilds your visibility for that world: entities AI can verify, content engines can cite, foundations that compound.
See who we helpThe businesses people ask the most personal questions about are the ones AI answers first. That is where we work.
Aesthetic clinics, dental, dermatology, private practices. The niche the book was written for.
Recovery studios, saunas, cold plunge, longevity gyms and the new generation of training spaces.
Physiotherapists, osteopaths, nutritionists and sports medicine practitioners patients search for daily.
Skincare, aesthetics and personal care brands competing to be the product AI recommends.
AI citations, entity optimisation, knowledge graphs, answer engineering. Become what the engines trust.
Technical, on-page and international SEO: audits, migrations, architecture and crawl health. The base every citation stands on.
Google and paid social campaigns that turn earned visibility into booked appointments and sales.
Campaigns and automations that keep patients and customers coming back, in their own language.
Content and creator partnerships that build the brand people and engines both recognise.
A clear plan across every channel: where to invest, what to measure and what to ignore. Delivered natively in EN, ES and IT.
Move the sliders. See what invisible looks like in revenue.
The field moves monthly. So does the studio.
A practical guide for clinics that are excellent in the room and invisible online. The same thinking now applied to every wellness and beauty business the studio serves.
Read it on Amazon
I've been in digital marketing for 10 years now, with the last 6 specialising in SEO. Over the years, I've had the chance to work with some amazing brands and manage their websites and social channels.
But after years in the industry, I realised I wanted to do things a little differently. That's really how Studio Torlone came about. We wanted to create something more boutique, where we could work with fewer clients, really get to know their businesses, and give each project the attention it deserves.
This year, we're putting a bigger focus on the wellness, health and aesthetics industries, areas we're genuinely interested in and have experience working with.
What I love most about this industry is that there's always something new to learn. Whether it's SEO, AI, social media or a completely new way of reaching customers, we're constantly exploring fresh ideas and finding ways to make them work for our clients.
For us, it's not just about delivering a service. We love getting to know the people behind the brands, understanding what they're trying to achieve, sharing ideas and being part of their growth.
GEO is the practice of making a business retrievable, verifiable and citable by AI systems like ChatGPT, Gemini, Claude and Perplexity, so when customers ask, the AI answers with you. It builds on SEO foundations and adds entity optimisation, structured data and answer-ready content.
AI Visibility is how often and how accurately AI systems mention, recommend or cite your business when people ask relevant questions. It is measurable, improvable, and increasingly where buying decisions start.
No. AI engines learn from the same web that Google crawls. Strong technical SEO is the foundation AI citations stand on. What died is doing SEO as if rankings were the finish line.
Health and beauty decisions start with questions: "best skin clinic near me", "does cryotherapy help recovery", "safe filler brands". Those questions are increasingly answered by AI. If the answer doesn't include you, the patient books elsewhere.
Technical fixes show impact in weeks. Entity and citation work compounds over months. We set milestones upfront and report against them, in plain language.
English, Spanish and Italian, natively. International SEO across further markets is available through the studio's collective.
Inside retrieval, entities and why recency matters.
The structured data pattern that makes AI trust you.
What cited pages have in common.
Usually it's "why doesn't AI mention us?" We love that one.